how we source smarter and elevate your brand with custom company merchandise
Branded merchandise serves as a powerful tool to reinforce company culture, boost team morale, and enhance brand visibility. High-quality, company-specific items such as custom apparel and office essentials not only foster a sense of unity among employees, but also leave a lasting impression on clients and partners.
At Directions Group, we leverage reliable sourcing channels to provide businesses with premium branded merchandise at competitive prices. Our strategic approach ensures that companies receive products aligning with their brand identity and culture. By sourcing smarter, we help businesses transform everyday items into meaningful brand statements, strengthening the foundation of any successful organization.
Research indicates that 73% of consumers are more likely to purchase from a company that offers promotional products, highlighting the effectiveness of branded merchandise in driving customer engagement and loyalty.
Additionally, 24.3% of employees feel more included as part of the team when they receive promotional products from their employer, underscoring the role of branded items in enhancing employee engagement.
By integrating custom merchandise into your branding strategy, you can cultivate a cohesive internal culture and extend your brand’s reach in the marketplace.
References
- Sellers Commerce. (2023). Promotional Products Statistics: The Power of Branded Merchandise in Marketing & Sales. Retrieved from https://www.sellerscommerce.com/blog/promotional-products-statistics/
- BR Printers. (2023). Promotional Products Industry Statistics: How Branded Merchandise Enhances Employee Engagement & Customer Loyalty. Retrieved from https://www.brprinters.com/promotional-products-industry-statistics/
